Grade: A-/B+
TV comedy
Rated TV-PG
In 1982, producers Glen and Les Charles were cruising along with their Taxi, having accelerated past All in the Family in 1979 to win the Emmy for Outstanding Comedy Series—a title the cabbie sitcom retained in 1980 and 1981. So hey, why not serve up another workplace/customer comedy?
The first episode of Cheers aired on September 30, 1982, and that week the Boston bar sitcom from James Burrows and the Charles boys finished dead last in the Nielsen ratings at #77. Nobody wanted to spend time in the fictional bar where “everybody knows your name,” even if Bostonians did recognize the location as the Bull & Finch Pub at 84 Beacon Street.
But critics took notice. Three of the first-season’s smartly written episodes received Emmy nominations, and Glen and Les Charles won for “Give Me a Ring Sometime.” Cheers earned 13 total Primetime Emmy nominations that first season, with additional wins coming for Outstanding Lead Actress (Shelley Long), Outstanding Individual Achievement (Graphic Design and Title Sequences), Outstanding Directing in a Comedy Series (James Burrows), and the big one: Outstanding Comedy Series. Cheers would also win Emmys for Outstanding Comedy Series in 1984, 1988, and 1990.
Viewers were another matter. Cheers didn’t crack the Nielsen Top 30 until its third season, though after that it became entrenched in the Top 10 and finished as America’s #1 most watched TV show in 1990-91, its ninth season. More recently, Cheers was ranked #11 on “TV Guide Magazine’s 60 Best Series of All Time”—a happy coincidence, considering the series ran for 11 seasons.
So what made it so successful, despite the slow start?
Like any great sitcom, Cheers had smart writing, a great ensemble cast of endearing characters, and an adaptability that kept the show fresh when key actors left and new ones joined. But it had a solid core of characters to begin with:
—Sam Malone, an ex-Red Sox pitcher and recovering alcoholic who owns the bar and thinks of himself as the Cy Young of skirt chasers (Ted Danson, who earned two Primetime Emmys for the role)
—Coach, his former coach (Nicholas Colasanto) who tends bar and does the best he can with a noggin that took too many fastballs back in the day
—Carla Tortelli (four-time Outstanding Supporting Actress winner Rhea Perlman), an abrasive, pugnacious waitress who has more children than she can keep tabs on
—Diane Chambers (Long), an educated new waitress who has an opinion about everything and struts her intellectualism, though she was hired because Sam a) felt sorry for her and b) found her attractive
—Cliff Clavin (John Ratzenberger), a mailman who considers his job to be right up there with first responders and prides himself in being an Encyclopedia Triviana (though he clearly makes most of it up)
—“NORM!” (George Wendt), who elicits a moniker cheer every time he enters Cheers because he spends more time there than he does at home.
After Colasanto died, Woody Harrelson brought a fresh take on the clueless character when he took over as bartender Woody from rural Iowa (and won an Outstanding Supporting Actor Emmy). Then the creators felt another egghead was needed and brought in the character of psychologist Dr. Frasier Crane (Kelsey Grammer), who would go on to have his own even more successful spin-off series, and fellow stuffed-shirt psychologist (and love interest) Dr. Lilith Sternin (two-time Outstanding Supporting Actress winner Bebe Neuwirth).
Shelley Long left after the fifth season, but the creators pulled a 180 and changed the dynamic so that Sam wasn’t just hiring another waitress—he sold the bar and bought a boat to sail around the world. And when that didn’t work out, he returned to a corporate-owned pub run by Rebecca Howe (Outstanding Lead Actress winner Kirstie Alley) and worked for “the man.” But some things never change. Sam still finds most women too attractive not to proposition, and in addition to the usual entanglements that drive sitcoms—the family relationships, love interests, worker conflicts, etc.—the creators developed a rivalry between Cheers and another Boston bar.
By Season 9 the series got a little soapy, with a corporate CEO (Roger Rees) needing to skip town and Rebecca wallowing in pity, but audiences loved it. That was the season Cheers finished in the top Nielsen spot.
This handsomely packaged set features all 270 22-minute episodes on 33 discs, housed in Blu-ray cases by season and contained in a reasonably sturdy cardboard slipcase. The audio-video quality is very good, but the bonus features appear to have been an afterthought. The longest one runs only a little over eight minutes, and most are brief talking-heads spots. The show deserved better . . . though maybe the most fitting tribute is that the Bull & Finch Pub, once cited by Boston Magazine as the best neighborhood bar, is now simply named Cheers.
But the final toast goes to Judy Hart-Angelo and Gary Portnoy for writing one of the best TV theme songs ever: “Where Everybody Knows Your Name.”
Entire family: No (‘tweens and older)
Run time: 110 hrs 46 min., Color
Studio/Distributor: CBS/Paramount
Aspect ratio: 1.33:1
Featured audio: DTS-HDMA 2.0
Bonus features: C-
Rated TV-PG for adult themes, sexual innuendo, and some language
Language: 3/10—This is network television, so the “damns” and “hells” and “asses” are fairly limited and equally innocuous
Sex: 3/10—The show frequently deals with adult relationships and Sam’s conquests or attempted conquests, but innuendo is the extent of it
Violence: 3/10—In 11 seasons there was only one fight in Cheers, and two instances of comic hold-ups and one comic choking—plus a poignant off-stage death
Adult situations: 5/10—The series is shot mostly inside a bar, so I’m going to go out on a limb here and say the premise itself is one big adult situation, with drinking mostly beer) and attempted seductions in the bar and elsewhere
Takeaway: Cheers has the distinction of producing a role—Dr. Frasier Crane—that Kelsey Grammer would play for a record 20 years: 9 as a minor character on Cheers, and 11 as the title character on the spin-off sitcom Frasier